A Multifaceted Approach to Growing Business by Improving Marketing and Program Performance
- ISBN-10
- 0355260492
- ISBN-13
- 9780355260496
- Pages
- 139
- Language
- English
- Published
- 2017
- Author
- Jon McAllister
Description
Providence Service Corporation (PSC) is a for-profit human services organization that operates behavior alternative education programs across Delaware since 2007. After years of growth and expansion, growth (revenue) began to stagnate in 2015 which was the problem motivating the various products and initiatives undertaken for my ELP. ☐ The goal of growing our business requires a number of improvement strategies to enhance outcomes across our schools and programs. The goal also requires new and effective ways to communicate a positive message to current and potential clients. Both of these strategies required better ways to use data: improved data analysis allowed us to identify and remedy weaknesses in the quality of our service. It also provided evidence of our programs’ efficacy that we use for marketing purposes. ☐ As a result of these efforts, we have launched new service lines, identified areas for improvement, and have begun new ways to enhance our services. We have marketed our programs effectively, and secured new clients, as well as expanded our business with current clients. Our proficiency in data analysis has improved, and we use data in new ways to better our programs. Revenue has improved.
