Internet Marketing
- ISBN-10
- 0357033884
- ISBN-13
- 9780357033883
- Series
- Internet Marketing
- Category
- Business & Economics
- Pages
- 50
- Language
- English
- Published
- 2019-08-16
- Publisher
- Cengage Learning
- Authors
- Debra Zahay, Mary Lou Roberts
Description
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Get the book
Other editions
-
- 2012-03-28
- 512 pages
- Paperback
- Cengage Learning
-
- 2012-03-28
- 512 pages
- Ebook
- Cengage Learning
-
- 2015-12-24
- 86 pages
- Paperback
- Createspace Independent Publishing Platform
Similar books
-
Internet Marketing: An Hour a Day
By Matt BaileyProven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.
-
Internet Marketing, Start-to-finish
By Catherine Juon, Dunrie Allison Greiling, Catherine BuerkleThis book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic ...
-
Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert
By Miguel TodaroThis is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers.
-
Internet Marketing: Integrating Online and Offline Strategies
By Mary Lou RobertsUsing broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.
-
Internet Marketing: An Hour a Day
By Matt BaileyProven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you.
-
Winning the Battle for Attention: Internet Marketing for Small Business
By Stuart AtkinsDoes your website consistently generate calls, comments, and sales?This practical book will help you:Generate increased, targeted website traffic in 24 to 72 hours – p. 70; Learn and apply the essentials of effective website usability – ...
-
Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success
By Susan PaytonDon't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0.
-
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
By Jim F. KukralBuy this book." —Jon Spoelstra, author of Marketing Outrageously "When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how." —John Jantsch, author of Duct Tape ...
-
Internet Marketing Research: Theory and Practice
By Lee, Ookmarketing scholars (Berthon, 1998, Herbig and Hale, 1997; Kassaye, 1997). Despite the often hyped strategic advantages of effective Internet marketing (O'Connor and Galvin, 1998; Rohner, 1998; Morris, et al., 1997; Hamill and Karl, ...
-
Internet Marketing: Foundations & Applications
By Carolyn F. SiegelSiegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site...