Business Communication: Process & Product
- ISBN-10
- 0357129369
- ISBN-13
- 9780357129364
- Series
- Business Communication
- Category
- Business & Economics
- Pages
- 736
- Language
- English
- Published
- 2021-02-15
- Publisher
- Cengage Learning
- Authors
- Mary Ellen Guffey, Dana Loewy
Description
Interested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, can help. This award-winning book with the latest content guides you in developing communication competencies most important for professional success in today's hyper-connected digital age. Refine the skills that employers value most, such as superior writing, speaking, presentation, critical thinking and teamwork skills. Two updated employment chapters offer tips for a labor market that is more competitive, mobile and technology-driven than ever before. Based on interviews with successful practitioners and extensive research into the latest trends, technologies and practices, this edition offers synthesized advice on building your personal brand, using LinkedIn effectively and resume writing. A signature 3-x-3 writing process, meaningful assignments and focused practice further equip you with the communication skills to stand out in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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