Students save money when purchasing bundled products.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Contemporary Marketing, 18th Edition, and access to MindTap Marketing for 1 term (6 months).
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year.
Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available.
Current, relevant, and cutting edge, CONTEMPORARY MARKETING remains . . . in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Contemporary Marketing Update 2015
Current, relevant, and cutting-edge, CONTEMPORARY MARKETING truly remains in a class by itself. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.