Introduction to Global Business: Understanding the International Environment & Global Business Functions
- ISBN-10
- 0357717082
- ISBN-13
- 9780357717080
- Series
- Introduction to Global Business
- Category
- Business & Economics
- Pages
- 450
- Language
- English
- Published
- 2022-02-24
- Publisher
- Cengage Learning
- Authors
- Leonard Bierman, L. Murphy Smith, Katherine T. Smith
Description
Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European Union or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment -- culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards as the text flows from concept to personal and professional application. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2016-01-01
- 432 pages
- Ebook
- Cengage Learning
-
- 2016-01-01
- 432 pages
- Paperback
- Cengage Learning
-
- 2013-07-16
- 432 pages
- Ebook
- Cengage Learning
-
- 2013-07-16
- 432 pages
- Paperback
- Cengage Learning
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