Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields to foster interdisciplinary theory focused on planned events. This revised edition has been updated to reflect and examine a number of substantial and important new ideas. New to the fourth edition: new sections on the evolution of design theory, management, planning and marketing theory applied to events, sensory stimulation, leadership, and the nature of crises and security issues; new content on critical event studies and what this means for research and practice, the life-cycle model for event programming, and an action plan for how events can be a positive force in sustainable cities; new and additional case studies from a wide range of international events, and reviews of the evolving theory of contemporary research in events studies are included throughout. This will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.
企業活動專案管理: 在會展產業的運用
本书介绍了节事产业中的整合营销传播的方式,节事营销传播工具的介绍和评估,分析作为企业传播工具的节事的执行。
Become an event planning pro & create a successful event series
-This education textbook specializes on how to become a successful corporate event planner.
This book is also an empowering guide to leadership, communication, partnership and visionary thinking.
Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context.
The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business.
FCS Marketing Communication: Level 2 – Laricia Smit et al (2006) Handbook of Public Relations – 8th Edition – Skinner, von Essen, Mersham&Motau How to organize effective conferences and meetings – David Seekings (1999).
... quality management? 3. What advice would you give an event organizing subcommittee to develop quality policies for a recurring major event? ... Oakland, J. and Morris, P. (1998) Pocket Guide to TQM: a Pictorial Guide for Managers.
With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.