Essentials of Business Research Methods
- ISBN-10
- 0367196174
- ISBN-13
- 9780367196172
- Series
- Essentials of Business Research Methods
- Pages
- 508
- Language
- English
- Published
- 2019-10-30
- Authors
- Joe F. Hair Jr., Michael Page, Niek Brunsveld
Description
The 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.
