Essentials of Business Research Methods

Essentials of Business Research Methods
ISBN-10
0367196182
ISBN-13
9780367196189
Series
Essentials of Business Research Methods
Category
Business
Pages
507
Language
English
Published
2019-10-23
Publisher
Routledge
Authors
Joe F. Hair Jr., Michael Page, Niek Brunsveld

Description

This work provides research techniques for people who aren't data analysts but need to navigate their way through seemingly unlimited data. It offers a straightforward, hands-on approach to the process of gathering and using data to make clear business decisions.

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