Managing Digital Transformation: Understanding the Strategic Process
- ISBN-10
- 036744268X
- ISBN-13
- 9780367442682
- Category
- Information technology
- Pages
- 298
- Language
- English
- Published
- 2021
- Publisher
- Routledge
- Authors
- Tiziano Vescovi, Andreas Hinterhuber, Francesca Checchinato
Description
"This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement the digital transformation interviews with Chief Executive Officers and Chief Digital Officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing"--
Get the book
Other editions
-
- 2021-05-27
- 298 pages
- Ebook
- Routledge
-
- 2021
- 298 pages
- Paperback
- Routledge
-
- 2022-02-25
- 225 pages
- Ebook
- Springer Nature
Similar books
-
2019 Conference on Information Communications Technology and Society (ICTAS)
2019 Conference on Information Communications Technology and Society (ICTAS)
-
IT人才方略
By 亚当斯凯, Howard Adamsky本书包括:没有计划的招聘会陷入困境、基本面试要点、雇用决策、达成交易、留住雇员等内容,介绍了面试常用的12个问题、吸引人才的10种方法、留住雇员的17个技巧。
-
Making Sense of Change Management: A Complete Guide to the Models, Tools & Techniques of Organizational Change
By Esther Cameron, Mike GreenManaging transitions effectively Creativity risk - taking and learning Internal & external pressures for change Dealing ... Printed with permission of Pearson Education Ltd. Our view Carnall's model obviously focuses on the role of the ...
-
OCR National Certificate in IT Level 2
By Jenny LawsonWritten to match the OCR National Level 2 in IT (2005-6 spec), this full colour student book covers the four mandatory units, and four options to give students everything they need to complete the course, with all of the assessment ...
-
Further Word 2000-2003
By Rosemary P. Richards, Josephine Mary VincentThe population in 1981 was 129 Dunwich also figures in literary history Fitzgerald took Carlyle to visit Dunwich in 1855, Fitzgerald also came to Dunwich whilst he was translating Omar Khayyam in 1859 Jerome K Jerome spent annual ...
-
Managing the Information Technology Resource: Leadership in the Information Age
By Jerry N. LuftmanThis book prepares readers for the challenge of integrating the technology resource.
-
Information Technology
By Stuart Wall, Geoff BlackThe remaining (blue) text will act as a prompt, indicating the type of information that the student has to remember. On cards with charts, graphs or diagrams, the acetate will mask out the labels.
-
Using the Internet: Level 2 Diploma for IT Users for City & Guilds
By Tina Lawton... Se*ei V' ten to share ¥rfh Gthw peopfe n 1h* irMbnQ. arw then ok* Shaw Figure 4.21 Sharing your desktop Click on Share Information You can also allow others to control your desktop in the same way as allowing control of a program.
-
Procurement of Information Technology: Getting Value from Suppliers in High Risk, Hi-tech and Highly Competitive Markets
By Ian TaylorThis text provides information on the most important things that one needs to know about how to buy information systems effectively.
-
Navigating Information Systems
By Andrew Stewart, Allan BarnesNavigating Information Systems