Strategic Sport Marketing

Strategic Sport Marketing
ISBN-10
0367719479
ISBN-13
9780367719470
Series
Strategic Sport Marketing
Category
Sports
Pages
404
Language
English
Published
2021-03-31
Publisher
Routledge
Authors
Hans Westerbeek, David Shilbury, Adam Karg

Description

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

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