World as Laboratory: Experiments with Mice, Mazes, and Men

World as Laboratory: Experiments with Mice, Mazes, and Men
ISBN-10
0374707294
ISBN-13
9780374707293
Category
Science
Pages
304
Language
English
Published
2006-11-28
Publisher
Hill and Wang
Author
Rebecca Lemov

Description

Deeply researched, World as Laboratory tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.

Other editions

Similar books