Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became an American Icon Along the Way

Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became an American Icon Along the Way
ISBN-10
0375829962
ISBN-13
9780375829963
Category
Biography & Autobiography
Pages
245
Language
English
Published
2007
Publisher
Golden Books
Author
Leonard S. Marcus

Description

a Presents a history of Golden Books, discussing how it was founded in the mist of World War II providing quality books at inexpensive prices and used innovative writers and marketing techniques to establish itself as a highly successful publishing firm.

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