The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm

The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
ISBN-10
0385499841
ISBN-13
9780385499842
Series
The Art of Innovation
Category
Business & Economics
Pages
307
Language
English
Published
2001-01-01
Publisher
Broadway Business
Author
Tom Kelley

Description

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 first printing.

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