Profits With Principles: Seven Strategies for Delivering Value With Values
- ISBN-10
- 0385501633
- ISBN-13
- 9780385501637
- Category
- Business & Economics
- Pages
- 385
- Language
- English
- Published
- 2004
- Publisher
- Broadway Business
- Authors
- Jane Nelson, Ira A. Jackson
Description
Draws on detailed case studies from more than fifty top companies to demonstrate how engaging in ethical practices can enable businesses to gain a competitive advantage, improve a brand image, secure consumer loyalty, and foster greater employee satisfaction.
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