In a revised and updated edition of the classic guide to customer service, a successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back, outlines fundamental principles of customer service, and reveals the lessons he has learned over the last decade. Reprint.
Customers for Life: How to Turn that Onetime Buyer Into a Lifetime Customer
J. Edward Russo and Paul J. H. Shoemaker, Decision Traps (New York: Simon & Schuster, 1989), p. 115. 10. Gary Klein, Sources of Power: How People Make Decisions (Cambridge, Mass.: MIT Press, 1998), p. 32. 11.
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture.
The Power of Service: Keeping Customers for Life
Praise for MARKETING for RAINMAKERS "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition.
This book focuses on improving communication skills and emphasizes that selling skills are a valuable asset.
Argues that a corporate culture that breeds a more engaged, positive, and productive workforce leads to better customer loyalty and satisfaction.
RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal customers for life.
The authors of this insightful book are clearly among these few. I highly recommend this book." Gerald Zaltman, Harvard Business School "Who better than Hallmark understands the value of emotional connections?
This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, ...