Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
- ISBN-10
- 0385517092
- ISBN-13
- 9780385517096
- Category
- Business & Economics
- Pages
- 228
- Language
- English
- Published
- 2006
- Publisher
- Broadway Business
- Authors
- William G. Flanagan, Jaynie L. Smith
Description
Explains how a business of any size can identify its competitive advantages and transform them into a powerful opportunity in the battle for market share, demonstrating how an emphasis on the products or services in which a company excells can increase customers and build revenue. 40,000 first printing.
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Other editions
-
- 2016-02-03
- 256 pages
- Paperback
- Kogan Page
-
- 2016-02-03
- 248 pages
- Ebook
- Kogan Page Publishers
-
- 2006-04-25
- 240 pages
- Ebook
- Currency
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