Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior
ISBN-10
0385530609
ISBN-13
9780385530606
Series
Sway
Category
Business & Economics
Pages
206
Language
English
Published
2009-06-01
Publisher
Broadway Business
Authors
Ori Brafman, Rom Brafman

Description

Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.

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