Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains
- ISBN-10
- 0387250026
- ISBN-13
- 9780387250021
- Category
- Business & Economics
- Pages
- 332
- Language
- English
- Published
- 2006-03-04
- Publisher
- Springer Science & Business Media
- Authors
- Jehoshua Eliashberg, Amiya K. Chakravarty
Description
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
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Other editions
-
- 2005-03-29
- 1004 pages
- Paperback
- Springer Science & Business Media
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