Health Services Marketing: A Practitioner's Guide
- ISBN-10
- 0387736042
- ISBN-13
- 9780387736044
- Category
- Medical
- Pages
- 160
- Language
- English
- Published
- 2008
- Publisher
- Springer Science & Business Media
- Author
- Richard K. Thomas
Description
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas’s step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques.
Get the book
Other editions
-
- 2007-10-30
- 164 pages
- Ebook
- Springer Science & Business Media
Similar books
-
Marketing Health Services
By Richard K. ThomasMarketing Health Services
-
Health Care Marketing Management
By Montague BrownProduct - line marketing facilitates identifying and responding to the unique set of needs , wants , and demands of physicians in different specialties and patients in different service categories . uct - line planning and management .
-
Marketing in Healthcare-Related Industries
By Robert E. Hinson, Ogechi Adeola, Yam B. LimbuFor instance, Galbraith (1977) has curiously posited that a great deal of uncertainty exists about the concept of uncertainty. Thus, uncertainty is interpreted with respect to information that necessitates action.
-
Cases in Health Care Marketing
By John L. Fortenberry Jr.Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.
-
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
By Philip Kotler, Robert J. Stevens, Joel I. ShalowitzThis text on market analyses and user-centricity does just that." —Leah J. Vriesman, Executive Director & Professor of Executive Programs in Health Policy & Management, and Co-Director of the Center for Healthcare Management at the UCLA ...
-
Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing
By William WinstonThis informative volume introduces the most current standards for practicality and professionalism in health care marketing.
-
Essentials of Health Care Marketing
By Eric N. BerkowitzHeavy half segmentation has important marketing implications. Consider the heavy half segment for beer (i.e., the 17% that consumes 88% of all beer sold). The major marketing objective of a beer company is to maintain customer loyalty.
-
Health Care Market Strategy
By Eric N. Berkowitz, Steven G. HillestadHealth Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful ...
-
Essentials of Health Care Marketing
By Berkowitzcustomers are willing to pay, and how the service should be distributed (i.e., locations, hours). All that remains for the hospital is to inform the target market about the availability of the desired new service through the appropriate ...
-
Health Care Marketing: A Foundation for Managed Quality
By Philip D. CooperWallace , Cynthia ( 1985 ) , “ Major Clinics May Unite to Boost Market Share , " Modern Healthcare ,, 15 ( May ) , 21-2 . White , Elizabeth ( 1985 ) , “ Competition Gets Creative Juices Flowing , " Advertising Age ( November ) , 13 .