Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms
- ISBN-10
- 0387980261
- ISBN-13
- 9780387980263
- Category
- Business & Economics
- Pages
- 488
- Language
- English
- Published
- 2009-06-02
- Publisher
- Springer Science & Business Media
- Authors
- Serguei Netessine, Christopher S. Tang
Description
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
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