Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here-brochures, books, slide shows, Web sites, and multimedia presentations-will serve as models and inspiration for enhancing their own publications, whether designed in-house or out.
The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing ...
(Malcolm MacEwen, RIBA Journal [40]) 7.1 The excluded middle In April 1993, Rory Coonan, Peter Davey, and Rob Cowan produced a summary of the activities of ten architecture centres for Architectural Review magazine [41].
This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms.
How to Market Professional Design Services
The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing.
Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients.
Marketing for Design Firms in the 1990s
In most cases too much of our education is dedicated to developing great design. It often seems that no one considers the client's needs; we're not even told to consider budgets. In many instances, designers who graduate from design ...
Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides...