S. Douglas and S. Craig , International Marketing Research ( Englewood Cliffs , N.J . ... This section is based partly on an unpublished study by Edith Phillips , “ Applications of Various Market Research Methods in the Industrial ...
This text provides an overview of business-to-business marketing.
A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
This book is written for you if you want to get to grips with your marketing but you need a helping hand.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing ...
This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!
The book sets the stage for developing marketing programs for business markets in their different facets.
... 46 saving best for last, 326 saying what you mean, 329 scheduling ad placement billboard, 169 magazines, 167–168 newspaper, 163–164 scheduling appointments during trade show, 226 Schell, Jim, Small Business For Dummies, 2nd Edition, ...
Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your ...
Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes.