Global Marketing Strategies
- ISBN-10
- 0395589037
- ISBN-13
- 9780395589038
- Series
- Global Marketing Strategies
- Category
- Business & Economics / General
- Pages
- 899
- Language
- English
- Published
- 1992
- Publisher
- Houghton Mifflin
- Authors
- Jean-Pierre Jeannet, Hubert D. Hennessey
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