Peggy H. Cunningham and O. C. Ferrell , “ The Influence of Role Stress on Unethical Behavior by Personnel Involved in the Marketing Research ... Diane Crispell and William H. Frey , “ American Maturity , ” American Demographics , Mar.
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
Doyle, Alison. “How Often Do People Change Jobs?” The Balance Careers, 15 June 2020, www.thebalancecareers.com/ how-often-do-people-change-jobs-2060467. 7. Long, Heather. “The New Normal: 4 Job Changes by the Time You're 32.
The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and ...
This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage.