Marketing: Concepts and Strategies
- ISBN-10
- 0395836891
- ISBN-13
- 9780395836897
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 295
- Language
- English
- Published
- 1996-11
- Publisher
- Houghton Mifflin College Division
- Authors
- William M. Pride, O. C. Ferrell
Description
William M. Pride, O. C. Ferrell.
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