Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet
- ISBN-10
- 039586061X
- ISBN-13
- 9780395860618
- Category
- Business & Economics / General
- Pages
- 314
- Language
- English
- Published
- 1997
- Publisher
- Houghton Mifflin
- Authors
- Jay Conrad Levinson, Charles Rubin
Description
Since the publication of this bestseller two years ago, the number of people who are connected to the Internet directly rather than through an online provider has exploded, which has had a dramatic impact on online commerce. Guerrilla Marketing Online, 2nd Edition, completely revised and updated, addresses this shift in user access, unveiling new marketing weapons and techniques for promoting business electronically.
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