Pop!: Stand Out in Any Crowd
- ISBN-10
- 0399532765
- ISBN-13
- 9780399532764
- Series
- Pop!
- Category
- Business & Economics
- Pages
- 237
- Language
- English
- Published
- 2006
- Publisher
- Penguin
- Author
- Sam Horn
Description
An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.
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