International Marketing Strategy: Analysis, Development, and Implementation
- ISBN-10
- 0415089840
- ISBN-13
- 9780415089845
- Series
- International Marketing Strategy
- Pages
- 508
- Language
- English
- Published
- 1994
- Publisher
- Routledge
- Authors
- Robin Lowe, Isobel Doole, Chris Phillips
Description
This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
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Other editions
-
- 1994-01-01
- 508 pages
- Paperback
- Routledge
-
- 2019-11-26
- 188 pages
- Ebook
- Springer Nature
-
- 2008
- 462 pages
- Paperback
- South Western Educational Publishing