Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End
- ISBN-10
- 0415148227
- ISBN-13
- 9780415148221
- Category
- Social Science
- Pages
- 322
- Language
- English
- Published
- 1996
- Publisher
- Psychology Press
- Authors
- Stephen Brown, Jim Bell, David Carson
Description
Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
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Other editions
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- 2003-09-02
- 314 pages
- Ebook
- Routledge
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