Management Fads and Buzzwords: Critical-practical Perspectives

Management Fads and Buzzwords: Critical-practical Perspectives
ISBN-10
0415206391
ISBN-13
9780415206396
Category
Business & Economics
Pages
430
Language
English
Published
2000
Publisher
Psychology Press
Author
David Collins

Description

This text argues that the fads and buzzwords of management deflect critical inquiry and limit useful action because they present a "ready made" view of the world, which rejects the benefits of theoretical analysis and reflection. The book attempts to "unpack" the "guru industry" and the fads and buzzwords of management to provide a c̀ritical-practical' analysis, designed to allow readers to locate, to understand and to critique management fashion.

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