Marketing: Critical Perspectives on Business and Management

ISBN-10: 0415213991
ISBN-13: 9780415213998
Series: Marketing
Category: Business & Economics
Pages: 576
Language: English
Published: 2001
Publisher: Taylor & Francis
Author: Michael John Baker

Description

73 A GENERAL MODEL FOR UNDERSTANDING ORGANIZATIONAL BUYING BEHAVIOR Frederick E. Webster , Jr. and Yoram Wind Source ... When they search the available literature on buyer behavior , however , they find virtually exclusive emphasis on ...

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Other editions

Marketing: The Basics
- 2006
- 220 pages
- Paperback
- Taylor & Francis
Marketing: Critical Perspectives on Business and Management
- 2001
- 576 pages
- Paperback
- Taylor & Francis
Marketing: Critical Perspectives on Business and Management
- 2001
- 712 pages
- Paperback
- Taylor & Francis
Marketing
- 2023-09-05
- - pages
- Paperback
- Azhar UL Haque Sario

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