Retail Product Management: Buying and Merchandising
- ISBN-10
- 0415216052
- ISBN-13
- 9780415216050
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2001
- Publisher
- Psychology Press
- Author
- Rosemary Varley
Description
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. The book is designed to be challenging, yet approachable to students, linking established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. The text also offers additional features, such as learning objectives, boxed features, review questions, chapter introduction and summary, and international and multi-sector case studies.
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