Qualitative Research Methods in Public Relations and Marketing Communications
- ISBN-10
- 0415222737
- ISBN-13
- 9780415222730
- Series
- Qualitative Research Methods in Public Relations and Marketing Communications
- Category
- Business & Economics
- Pages
- 306
- Language
- English
- Published
- 2002
- Publisher
- Psychology Press
- Authors
- Immy Holloway, Christine Daymon
Description
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
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Other editions
-
- 2010-09-13
- 416 pages
- Ebook
- Routledge
-
- 2010-09-13
- 416 pages
- Paperback
- Routledge
-
- 2005-06-29
- 304 pages
- Paperback
- Routledge
-
- 2005-06-29
- 304 pages
- Paperback
- Routledge
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