Marketing Communication: Principles and Practice

ISBN-10: 0415230403
ISBN-13: 9780415230407
Series: Marketing Communication
Category: Communication in marketing
Pages: 389
Language: English
Published: 2002
Publisher: Psychology Press
Author: Richard J. Varey

Description

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

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Other editions

Marketing Communication: Writing With Love For Student and Business Practitioners
- 2021-07-04
- 125 pages
- Ebook
- BookRix
Marketing Communication
- 2007-09-27
- 25 pages
- Paperback
- GRIN Verlag
Marketing Communication: New Approaches, Technologies, and Styles
- 2005-11-17
- 320 pages
- Ebook
- OUP Oxford
Marketing Communication: New Approaches, Technologies, and Styles
- 2005
- 320 pages
- Paperback
- Oxford University Press on Demand

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