Marketing: Critical Perspectives on Business and Management
Get the book
Other editions
-
- 2001
- 576 pages
- Paperback
- Taylor & Francis
-
- 2001
- 576 pages
- Paperback
- Taylor & Francis
Similar books
-
Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Marketing Campaigns
By Mike GospeThis book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level.
-
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
By Rebecca LiebDeeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
-
Relationship Marketing: Successful Strategies For The Age Of The Customer
By Regis MckennaFrom the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
Marketing Management
By Philip Kotler, Kevin Lane KellerKotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
-
The Fundamentals of Digital Fashion Marketing
By Clare HarrisThe text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises.
-
This Is Marketing: You Can't Be Seen Until You Learn to See
By Seth GodinThis is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
By David Cancel, Dave GerhardtConversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and ...
-
Digital Marketing All-In-One For Dummies
By Stephanie DiamondIn this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.