International Marketing: Analysis and Strategy
- ISBN-10
- 0415311330
- ISBN-13
- 9780415311335
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 594
- Language
- English
- Published
- 2004
- Publisher
- John Wiley & Sons
- Authors
- Sak Onkvisit, John J. Shaw
Description
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities.
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Other editions
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- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
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