Multimodality: A Social Semiotic Approach to Contemporary Communication
- ISBN-10
- 0415320607
- ISBN-13
- 9780415320603
- Series
- Multimodality
- Category
- Communication
- Pages
- 212
- Language
- English
- Published
- 2010
- Publisher
- Taylor & Francis
- Author
- Gunther R. Kress
Description
The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.
Get the book
Other editions
-
- 2019-11-18
- 340 pages
- Ebook
- Walter de Gruyter GmbH & Co KG
-
- 2019-11-18
- 343 pages
- Ebook
- Walter de Gruyter GmbH & Co KG
-
- 2017-04-10
- 424 pages
- Ebook
- Walter de Gruyter GmbH & Co KG
-
- 2017-04-10
- 424 pages
- Ebook
- Walter de Gruyter GmbH & Co KG
Similar books
-
Perspectives on Multimodality
By Eija Ventola, Cassily Charles, Martin KaltenbacherThis volume sign posts several paths of multimodality research and theory-building today.
-
Introducing Multimodality
By Carey Jewitt, Jeff Bezemer, Kay O'HalloranThe book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods ...
-
Multimodality Across Classrooms: Learning About and Through Different Modalities
By Helen de Silva Joyce, Susan FeezThis volume takes a broad view of multimodality as it applies to a wide range of subject areas, curriculum design, and classroom processes to examine the ways in which multiple modes combine in contemporary classrooms and its subsequent ...
-
New Studies in Multimodality: Conceptual and Methodological Elaborations
By Janina Wildfeuer, Ognyan SeizovExpanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.
-
Analyzing Multimodality in Specialized Discourse Settings: Innovative Research Methods and Applications
By Belinda Crawford Camiciottoli, Veronica Bonsignori, Denise FilmerThis volume develops and extends pioneering research on the intersection between multimodality and specialized discourse.
-
Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents
By J. BatemanDrawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
-
Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology
By Sigrid NorrisFirst, people are not free agents; their choices are limited by how much access they have and by local and global ... DISABILITY IN OMAN: BACKGROUND The global system in which the analysis in this chapter is situated is the Islamic, ...
-
Multimodal Literacies Across Digital Learning Contexts
By Maria Grazia Sindoni, Ilaria Moschini11. https://yell.uniud.it/storytelling/all-will-be-well-storytelling-for-children 12. ... “Oral Storytelling in the Primary English Classroom.” In: Bland, Janice (ed.). ... Storytelling Across the Primary Curriculum.
-
Translation and Multimodality: Beyond Words
By Ángeles Carreres, María Noriega-Sánchez, Marcus TomalinTranslation and Multimodality: Beyond Words is one of the first books to explore how translation needs to be redefined and reconfigured in contexts where multiple modes of communication, such as writing, images, gesture, and music, occur ...
-
Multimodality in English Language Learning
By Sophia Diamantopoulou, Sigrid ØrevikThis edited volume provides research-based knowledge on the use, production and assessment of multimodal texts in the teaching and learning of English as an Additional Language (EAL).