Brands: Meaning and Value in Media Culture

Brands: Meaning and Value in Media Culture
ISBN-10
0415347157
ISBN-13
9780415347150
Category
Social Science
Pages
168
Language
English
Published
2006
Publisher
Psychology Press
Authors
Adam, Denmark), Adam Arvidsson

Description

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

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