A Reader in Marketing Communications
- ISBN-10
- 0415356490
- ISBN-13
- 9780415356497
- Category
- Business & Economics
- Pages
- 300
- Language
- English
- Published
- 2005
- Publisher
- Taylor & Francis
- Authors
- Philip J. Kitchen, Lynne Eagle, Patrick de Pelsmacker
Description
Combining papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
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