Strategic Planning for Public Relations
- ISBN-10
- 041550676X
- ISBN-13
- 9780415506762
- Series
- Strategic Planning for Public Relations
- Category
- Business & Economics
- Pages
- 520
- Language
- English
- Published
- 2012-12-21
- Publisher
- Routledge
- Author
- Ronald D. Smith
Description
Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This fourth edition includes updated case studes and additional international case studies. The robust companion website contains PowerPoint slides, Test Bank, Case Analysis Worksheets, Chapter Recaps, Glossary, and Career and Internet Resources --
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