Advanced Theory and Practice in Sport Marketing
- ISBN-10
- 0415518474
- ISBN-13
- 9780415518475
- Series
- Advanced Theory and Practice in Sport Marketing
- Category
- Business & Economics
- Pages
- 408
- Language
- English
- Published
- 2012-08-09
- Publisher
- Routledge
- Authors
- Eric C. Schwarz, Jason D. Hunter, Alan LaFleur
Description
Covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business.
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