Emarketing Excellence: Planning and Optimizing Your Digital Marketing
- ISBN-10
- 041553335X
- ISBN-13
- 9780415533355
- Series
- eMarketing eXcellence
- Category
- Business & Economics
- Pages
- 642
- Language
- English
- Published
- 2013
- Publisher
- Routledge
- Authors
- Dave Chaffey, Paul Russell Smith, P. R. Smith
Description
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
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Other editions
-
- 2013-03-05
- 641 pages
- Paperback
- Routledge
-
- 2008
- 508 pages
- Paperback
- Routledge
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