International Marketing: Strategy and Management

Description

A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context.

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Other editions

• 

  International Marketing

  • 2020
  • - pages
  • Paperback
  • -
• 

  International Marketing

  • 2019-02-26
  • 720 pages
  • Paperback
  • -
• 

  International Marketing: Strategy Development and Implementation

  • 2018
  • - pages
  • Paperback
  • -
• 

  International Marketing: Strategy Development and Implementation

  • 2017-12-04
  • 418 pages
  • Paperback
  • -

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