Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores: The nature of focus groups Politic and activist uses of focus groups Practical ways to run a successful focus group Effective analysis of focus group data Contemporary threats to focus groups Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.
`I read this book in a single sitting.
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Seidel , J. , Freise , S. , & Leonard , D. C. ( 1995 ) . The ethnograph v4.0 : A user's guide . ... Sussman , S. , Burton , D. , Dent , C. W. , Stacy , A. W. , & Flay , B. R. ( 1991 ) . ... Templeton , J. F. ( 1994 ) .
Publisher description
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible.
While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation.
This title addresses the issues, practice wisdom and problems in conducting focus groups.
Planning Focus Groups is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements.