International Marketing: Strategy and Theory
- ISBN-10
- 0415772613
- ISBN-13
- 9780415772617
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 710
- Language
- English
- Published
- 2009
- Publisher
- Taylor & Francis
- Authors
- Sak Onkvisit, John J. Shaw
Description
A key text examining the principles and practice of marketing in a global context, this new edition provides new case studies and is accompanied by a fully updated website.
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Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
-
- 2021-01-05
- - pages
- Paperback
- Cognella Academic Publishing
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