The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
- ISBN-10
- 0415805686
- ISBN-13
- 9780415805681
- Series
- The Dynamics of Persuasion
- Category
- Language Arts & Disciplines
- Pages
- 425
- Language
- English
- Published
- 2010
- Author
- Richard M. Perloff
Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.
Get the book
Other editions
-
- 2020
- 600 pages
- Paperback
- -
-
- 2017-01
- 648 pages
- Paperback
- -
Similar books
-
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffNiederdeppe, J., Kim, H. K., Lundell, H., Fazili, F., & Frazier, B. (2012). Beyond counterarguing: Simple elaboration, complex integration, and counterelaboration in response to variations in narrative focus and sidedness.
-
The Dynamics of Persuasion
By Richard M. PerloffPersuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the...
-
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By RICHARD. PERLOFFThe eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
-
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century, International Student Edition
By Richard PerloffThe eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
-
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
By Kevin Hogan, James SpeakmanThis book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.
-
Outlines and Highlights for the Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard Perloff, ISBN
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780415805681 .
-
The Female Persuasion: A Novel
By Meg WolitzerIt’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.
-
Studyguide for the Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century by Perloff, Richard M.
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795.
-
Engaged Persuasion in a Post-Truth World
By Stephen K. Hunt, Kevin R. MeyerThe book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion.
-
Resistance and Persuasion
By Eric S. Knowles, Jay A. LinnResistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion.