Reputation Management: The Key to Successful Public Relations and Corporate Communication
- ISBN-10
- 0415974704
- ISBN-13
- 9780415974707
- Series
- Reputation Management
- Category
- Business & Economics
- Pages
- 457
- Language
- English
- Published
- 2007
- Publisher
- Taylor & Francis
- Authors
- Helio Fred Garcia, John Doorley
Description
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
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Other editions
-
- 2020-07-17
- 438 pages
- Paperback
- Routledge
-
- 2020-07-14
- 438 pages
- Ebook
- Routledge
-
- 2018-12-21
- 312 pages
- Paperback
- Emerald Group Publishing
-
- 2018-12-21
- 312 pages
- Ebook
- Emerald Group Publishing
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