This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
Media Literacy, second edition and fourth edition. ... Forbes. www. forbes.com/sites/jimmyrohampton/2017/01/03/5-social-media-trends-that-will-domi nate-2017/#1c6180fa141f ... Media Literacy: Keys to Interpreting Media Messages, pp.
The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve ...
Several authors describe current trends in social media and their usage.
But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media.
Public Service Commission of New York, 447 U.S.557 (1980). Christians, Clifford G. (2019). Media Ethics and Global Justice in the Digital Age. ... Regulating public relations. In W.W.Hopkins, Communication and the Law, pp. 141–150.
Emphasize embracing messages, not hard-sell messaging. The point of social media is to be social, not to bombard people with paid ads trying to make a quick sell. Social media is about building relationships that could ultimately turn ...
Media ethics : Cases and moral reasoning . Longman . ... Philosophy & Technology . https://doi.org/10.1007/s13347-020-00429-0 Coombs , T. W. , & Holladay , S. J. ( 2012 ) . ... Electronic Frontier Foundation ( n.d. ) .
In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.
Presenting research on social media use in crisis and risk cases: a terrorist attack, a natural disaster and an infectious disease of international concern, this book investigates how social media plays a crucial role in mitigating or ...
This experiment focused on 689,000 users and whether or not people were feeling positive or negative about what they were viewing on their timeline (Booth, 2014). In essence, Facebook was able to manipulate and filter information, ...