Alphabet: The Becoming of Google

ISBN-10: 0429516088
ISBN-13: 9780429516085
Series: Alphabet
Category: Social Science
Pages: 118
Language: English
Published: 2019-05-14
Publisher: Routledge
Author: Micky Lee

Description

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

Get the book

Other editions

Alphabet
- 2019-03
- 20 pages
- Paperback
- Love to Learn
Alphabet
- 2018-06-28
- - pages
- Paperback
- Collins Children's Poster
Alphabet
- 2017-03-02
- 13 pages
- Ebook
- Twin Sisters®
Alphabet
- 2016-10-12T00:00:00-04:00
- 330 pages
- Ebook
- Québec Amerique

Similar books

EBOOK: The Stata Survival Manual
By David Pevalin, Karen Robson
Timberlake website Another useful website is www.timberlake.co.uk. Timberlake Consultants is a statistical consultancy company that also distributes and ...
Brooks/Cole Empowerment Series: Understanding Generalist Practice
By Karen K. Kirst-Ashman, Grafton H. Hull
Timberlake, E. M., Farber, M. Z., & Sabatino, C. A. (2002). The general method of social work practice (4th ed.). Boston: Allyn & Bacon. Timberlake, E. M. ...
The Fashionista Files: Adventures in Four-Inch Heels and Faux Pas
By Karen Robinovitz, Melissa de la Cruz
All Out of Love • Madonna: The Immaculate Collection • Erasure: Circus Justin Timberlake. Justified - - - - - - - - - - * 75% + T H E FAS H ...
Asian Americans Information Directory: A Guide to Organizations, Agencies, Institutions, Programs, Publications, and Services Concerned with Asian American Nationalities and...
By Karen Backus
+ 3590 + Hmong from Laos c / o Assoc . of Hmong in Illinois 4554 N ... Veteran ' s Alliance 1544 Timberlake Rd . St . Paul , MN 55117 Vue Yang , Vice Pres .
Marriage and Cohabitation
By Arland Thornton, William G. Axinn, Yu Xie
... is much higher than in the United States, with the prevalence in France being perhaps the highest (Heuveline and Timberlake 2004; Toulemon 1997).
Native American Verbal Art: Texts and Contexts
By William M. Clements
HENRY TIMBERLAKE'S CHEROKEE WAR SONG 1. That Timberlake's memoir contains the first English translation of the words of a Native American song seems to have ...
Oratory in Native North America
By William M. Clements
But Timberlake seems to have had a bit more literary sensitivity - suggested by his translation of the Cherokee war song in his memoirs - than these earlier ...
Contemporary Urban Sociology
By William G. Flanagan
Timberlake , Michael . 1985. " The World System Perspective and Urbanization . ” In Michael Timberlake ( ed . ) , Urbanization in the World Economy , 3-4 .
The Bhopal Tragedy: Language, Logic, And Politics In The Production Of A Hazard
By William Bogard
The poor tend to live in dwellings that are structurally unsuited to withstand the impact of environmental extremes (Wijkman and Timberlake 1984, pp.
The Archaeological Guide to Iowa
By William E. Whittaker, Lynn M. Alex, Mary De La Garza
To display and share his discoveries, in 1940 Johnson built the Timberlake Museum on his farm. It remained open to the public during the summer and for ...