Absolute Essentials of Strategic Management
- ISBN-10
- 0429774036
- ISBN-13
- 9780429774034
- Category
- Business & Economics
- Pages
- 108
- Language
- English
- Published
- 2019-09-05
- Publisher
- Routledge
- Author
- Barry J. Witcher
Description
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
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